Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Start your engines, shoppers: H&Ms across the country are opening up early tomorrow morning for the long-awaited launch of Maison Martin Margiela's semi-affordable collab. Rest assured that there will be long lines and general mania, some of which can be avoided through careful planning. If you've never shopped one of these events before, or if you'd just like to brush up on the details, here's our all-encompassing guide to MMM x H&M success.
When should I get there?
Stores open tomorrow at 8am, but expect people to line up for hours before. If you're really serious, try to be there before 6am.
How will it work once the doors open?
As they've done at prior launches, H&M will be instituting a wristband system to control the craziness. The first 420 people in line will be eligible. Staff will divide shoppers into groups of 30; each group will be given its own distinctly-colored band. That band gives you a precious 15 minutes of shopping time with the collection.
What's going to go first?
If Marni for H&M is any example, standout accessories like the Candy Wrapper Clutch; shoes like the women's Invisible Wedge Boot and the men's Trompe L'oeil High Top Sneakers; and prominent lookbook pieces like the unisex, oversize Duvet coat, the women's Mirror Ball Legging and the red statement dress will be hot items tomorrow. To prep, here are our favorites and here is the whole collection.
What if I decide I hate what I bought?
If you don't want to wade into the morass of eBay resellers, you have seven days (with receipt) to return your MMM x H&M purchases. After a week, you get store credit. You must present photo ID to return your goods and they must be in re-sellable condition.
· Maison Martin Margiela for H&M: The Full Lookbook Is Here [Racked]
· View the Whole Margiela X H&M Collection, Plus Hear Sarah Jessica Parker, Selma Blair, and More Weigh In [Racked N'tl]
· Six New Photos of Maison Martin Margiela for H&M Hit the Web [Racked]
· Maison Martin Margiela for H&M is Confirmed for Nov 15th [Racked]