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Although the bride and groom—or bride and bride, or groom and groom—certainly deserve props for committing to eternal love, why not make mom feel just as special walking down the aisle? No longer bound to shawl-and-sheath silhouettes, today's mothers of the bride or groom have a wealth of wedding-ready, non-"matronly" options.

From an eveningwear superstore that offers deals every day to a decadent dress mecca in Beverly Hills, see an array of M.O.B.- and M.O.G.-pleasing dress shops below.