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Launches & Releases

This LA Model Co-Created the Coolest Bucket Bag

A super-stylish way to stash your stuff.

This Ethical Brand Now Offers Changeable Swimwear

This New LA Line Is a Slinky, ’70s Inspired Dream

Who doesn't love a good jumpsuit?

Star-Faved Salon Nine Zero One Is Now on Wheels

Its beauty bus is ready to party.

Levi’s Revives Its Iconic Debbie Harry-Faved Denim

The 505s is back.

Borrow Gigi Hadid’s Fave Chokers with This LA Startup

Want Chanel and Hermès gems but afraid to commit? Meet Switch.

Daniel Patrick’s New Sneakers Are So LA

The LA streetwear designer launches his first footwear collection this weekend.

Here’s a Stylish Work Uniform We Can Get Behind

This local label created clothes for creative working folks.

Loungewear As Streetwear Is Definitely A Thing

The Glad Hours's cool pj's are too good to save for bed.

This Classic Shoe Gets a Stylish Revamp

Millennials, meet the Weejun.

Style Stars Love This Just-Launched LA Label

Gigi Hadid and Hailey Baldwin are just a few fans.

Beatrice Valenzuela’s Lush New Clothing Collection

Goddess vibes abound.

Why We Can’t Wait For This LA Brand to Launch

This is LPA.

A New Way to Score Celebrity Closet Castoffs

Shop styles straight off the stars's backs.

Are Simple Pinky Rings the Next Big Thing?

Stars like Lucy Hale and Amber Rose are already fans.

Rep the LA Rams in Style

Some welcome fashion for football fans.

Your New Fave Sustainable Line Just Launched

The breezy brand you'll want to wear all summer long.

This New Personal Styling App Already Has 100k Instagram Followers

They must be on to something.

This Line Achieves Mimimalist Mommy-and-Me Goals

If you must twin with your kid, here's a cool way to do it.

Zella Day’s Dreamy New Cleobella Collection

Boho babes, your new fave pieces are here.

An Estée Lauder-Inspired Ice Cream Is Launching In Los Feliz


A Stylish Dinner Party Pro on Setting an Insta-Worthy Table

Just in time for your fashionable home gatherings.

See LA’s Coolest Ladies Model Richer Poorer’s New Women’s Tees

The innerwear brand launches its women's basics today.

Matteo’s Eco-Friendly Bedding Now Comes in Color

It's time for that bedroom makeover.

Exclusive: Glamsquad Launches At-Home Nail Services in LA

Your own glam squad, right at your finger tips.

This LA Flea Market Fave’s New Line Is Ready for Conscious Closets

Whimsy + Row has unveiled its first range of eco-friendly essentials.

East Meets West With This Cool Skateboard Launch

Eclectic Decks merges traditional art-forms with the classic wooden skateboard.

This New Clothing Customization App Will Be a Game-Changer

Now we can all live like a Kardashian-Jenner.

Kanye’s Model Muse Handpicks To Die For Lingerie

The face of Kanye's first Adidas Originals line curates a collection of tomboy-meets-goddess lingerie.

LA's Top Styling Duo Just Launched a Lifestyle Blog

Take a peek inside Emily and Meritt's world.

The New Vegan Shoe Line Is a Sixties Fashion Dream

We want them all.

Dash’s Melrose Shop Just Scored Life of Pablo Merch

Run, don't walk.