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How A Melrose Place Café Became a Fashion Girl Brand

This is the story of Alfred Coffee.

Postmates Will Bring You Warby Parker Sunnies

Thereby eliminating the need to ever go outside without sunglasses again.

Silver Lake’s New High-Fashion Focus

Has 'America's Hippest Neighborhood' lost its boho charm?

See Vetements’s Wild Collabs With Two Cali Brands

Juicy Couture's velour is involved.

LA’s Most Stylish Music Festival Returns Next Month

Get your FYF Fest outfit ready.

LA’s Stampd and More Score CFDA and Vogue Approval

Find out who else made the cut.

Those Kardashian-Faved Corsets May Be Too Good to Be True

No duh?

LA’s Beautycounter Scores a Bono-Owned Skincare Brand

It's a beautiful day for mindful beauty buffs.

Let Postmates Be Your Personal LA Fashion Assistant

Buy something online and have it delivered in under an hour.

This Demi Moore-Approved Mani Spot Gets a Facelift

Previously known as Jessica Nail Clinic, the newly revamped salon opens on Monday.

LA’s Best New Denim Brands

Meet the new crop of jeanswear stars.

Former ‘LA Times’ Fashion Critic Booth Moore Nabs a New Job

She's now helming the ship over at Pret-a-Reporter.

Five Ways to Cultivate a More Conscious Closet

Shop smarter.

Santa Monica Scores a Members-Only Yoga Space

This is the Wanderlust of the westside.

Oak Opened a Mini Outlet Inside Its DTLA Shop

Items are going from 50-80% off.

Shop LA’s Newest Summer Essentials

Your closet needs these.

Drybar Is Raising Its Blowout Prices in LA

It's basically like sacrificing your fancy cup of coffee.

Here's How to Experience LA Like a Parisian Beauty Buff

Berets are optional.

LA Flower District Extends Hours For All Your Last-Minute Mother's Day Needs

Don't forget to bring cash.

Exclusive: American Apparel Will Soon Sell USA-Made Goods by Local Talents

Calling all rising Stateside designers.

LA Tastemakers Sound Off on Kitson 2.0's Robertson Revival Plan

Is LA finally ready for a Robertson revamp?

Gigi Hadid's LA Birthday Was the Party of the Year

So. Many. Chokers.

Coachella 2016's Most Influential Celebrities, Brands, and Trends

One Jenner look has already received 27,000 searches.

Exclusive: Online Label DSTLD Will Now Produce All Of Its Denim in LA

Calling all proud LA denim devotees with cash to burn.

Revolve and Postmates Will Deliver Last-Minute Looks to Festgoers in Under an Hour

Forgot to pack something?

Designer Rebecca Minkoff Tells Us Why This Generation of Women is Unstoppable

The #girlboss gets majorly motivational.

Katy Perry May Be Really Close to Moving into that Los Feliz Convent

The religious property may not become a boutique hotel after all.

How Streetwear-Heavy La Brea Avenue Became a High-End Fairfax

Funboy Can Deliver Fully-Inflated Floats to Your Coachella House Party

How convenient.

These Are the Two Beauty Services Everyone Books Before Coachella

Where's your party tan?

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Where to Shop for the Perfect T-Shirt

Because not all T-shirts are made equal.

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Seven Great Stores to Shop for Shorts in LA

Because 'tis always skin-baring season in LA.