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Hometown Heroes

Before They Were Stars, They Partied in LA

From Katy to Lindsay.

All of Michael Costello’s BBMAs Looks Are Washable

Ciara, Meghan Trainor, and Fifth Harmony were just a few who wore his washable designs.

A Rising Star Shares Her Cannes Photo Diary

The glamorous life.

LA’s Most Stylish Store Owners

These guys know what looks good.

Meet LA's ‘Visionaries’

These talented ladies are all under 30.

Meet Five of LA’s Coolest Natural Beauty Gurus

These ladies know how to deliver the best beauty products and advice without the junk.

Cynthia Vincent On Why Her Namesake Brand Shut Down and What She's Doing Now

"I chose to start anew."

Reclusive LA Fitness Guru Richard Simmons Is Planning a Comeback

"You haven't seen the last of me."

When and Where to See LA Designers at New York Fashion Week

No need to feel homesick.

Why Is Everyone Health-Shaming Moon Juice's Amanda Chantal Bacon?

The internet cannot handle this level of wellness.

LA Love Stories

From meeting online (don't knock it 'til you try it) to locking eyes from across the room, these are their very real love stories.

Seven Inspiring LA Mystic Hippie Accounts to Follow

Get into the vibes of these transcendental locals

Ten Fierce Fitness Instagram Accounts to Follow Right Now

From stylish workout looks and before-and-after photos to motivational quotes and routines.

We'll Be Dreaming of LA Designer Beatrice Valenzuela's Magical Treehouse Tonight

This entire shoot has officially solidified our fascination with the LA-based maker.

LA's Forward by Elyse Walker Teams Up With the CFDA to Support Rising Talent

Elyse Walker is more than just the mastermind behind Pacific Palisades's version of Rodeo Drive.

See Kelly Wearstler's Gorgeous Design For LA's Most Stylish New Restaurant

Design highlights include "handcrafted oak tables, wood-brass dining chairs, and gilded lounge chairs," in addition to vibrant pops of color.

Check Out Luv Aj Designer Amanda Thomas's Incredible "Love Den" In PacPal

If you thought everything that Luv Aj's Amanda Thomas touches turns to gold, you'd be absolutely right.

The LA Florist Behind Kanye's Epic Bouquet For Taylor Swift

If you're looking to do something similar for that frenemie in your life, the design was by The Empty Vase in West Hollywood

Kylie Jenner Is Obsessed With This LA Jewelry Brand

All of a sudden, everyone wants to be Kylie Jenner.

Jeremy Scott's Big Year Continues With MTV VMA Moonman Design Gig

Of course, the statue's wearing Jeremy Scott sneakers.

Madonna Taps LA's Jeremy Scott For Her Next World Tour

Expect lots of out-of-the-box designs of the graffiti and furry nature.

Here's Kim Kardashian Wearing LA's Jeremy Scott in 'Rolling Stone'

The LA designer is having a great week.

Garrett Leight, Blake Mycoskie, More Named Bloomingdale's Style Icons

The eyewear designer and TOMS's founder are among the local heavy-hitters who scored a spot in the retailer's best of the West list.

GQ Names LA's Stampd and NSF America's Best Menswear Designers

Just like last year's list, two more LA designers have received GQ's seal of approval.

Vena Cava's Sophie Buhai Goes Solo, Launches an Incredibly Inspiring Site

The digital capsule of cool perfectly captures the artist's retro modernist, ultra sophisticated aesthetic.

Katy Perry's Super Bowl Looks Fill Seven Suitcases

Cali Inspires Mary-Kate & Ashley's Latest The Row Collection