Social Media-Only Brand Obsessee’s First IRL Pop-Up Is a Game-Changer

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Imagine living in a world where you can use your social media posts as currency to shop today's coolest brands. Although the concept sounds rather ambitious, there's no better brand to test it than Obsessee — Clique Media Group's social media-only content brand.

Launched by Katherine Power and Hillary Kerr — the dynamic duo behind Who What Wear, Byrdie, and MyDomaine — Obsessee offers Gen-Z original content strictly through its social media platforms, like this Insta interview with actress Joey King. If you want to see what this brand is all about, swing by The Grove next week.

From Friday, July 15th through Sunday, July 17th, Obsessee is set to host it's first-ever pop-up shop where "all product in-store will be available with a social currency price tag — in exchange for an Instagram, Facebook post or Snapchat," the brand tells us. Participating brands will include TagPop Vintage Tees, Keds Sneakers, Shop Band.do, Hawaiian Tropic SPF, dpHue, Amika, and Swatch, and the pop-up will also feature exclusive events, astrology manicures (we know all about those), braid bars, kitten adoptions, denim customizations, and a photobooth. Pretty cool.