clock menu more-arrow no yes

Filed under:

YSTR’s Cut-to-Order Collection Is Vintage-Inspired Perfection

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

With more and more shoppers concerned making with their own wardrobe more environmentally-conscious, we love to discover emerging makers and designers devoted to finding solutions that remain relatively affordable and — of course — super stylish.

That said, we were psyched to get the scoop on just-launched line YSTR. The LA-based brand, which takes it's name from "yesterday," looks to the past for inspo in terms of its easy-to-wear silhouettes (read: breezy linen jumpsuits and blouses) but is fully committed to the present problem of waste by implementing a cut-to-order policy. And yet somehow, the team behind the brand (consisting co-founders Garrett Gerson and April Liang, creative director Katharina Pretl, and marketing guru Sasha Lee) managed to keep all of YSTR's current pieces under $200.

Pretl tells us she looked to '60s icons like Francoise Hardy and Jane Birkin when designing the line, but took into consideration what those muses would wear in modern-day. While the current collection is stocked with lightweight, summer-ready pieces, Gerson tells us to keep an eye out for more of their "one-piece wonders and pretty printed dresses" in heavier fabrics (knits, velvet) for the colder seasons ahead. But what won't change anytime soon is YSTR's focus on creating super-wearable garments that balance femininity and tomboy edge, and opt for a significantly smaller ecological footprint.