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For its Paris Couture Week debut, Vetements unveiled its spring/summer '17 collection at luxury department store Galeries Lafayette with the help of some friends — 18 of them to be exact, which included two California-bred brands.
In addition to tapping everyone from Manolo Blahnik and Reebok to Hanes and Eastpak, style star-approved streetwear label collabed with LA-founded Juicy Couture and SF-based Levi's. Creative director Demna Gvasalia recently told The Cut that the "the idea was always to take the iconic, the most recognizable product from their brand, and put it into a Vetements frame, whether in terms of shape or construction."
To do this, the French fashion collective "really thought about each garment" and reached out to "the first brand that comes to mind when we think about, for example, workwear pants?" (In that case, it was Michigan's Carhartt.)
Below, see how Juicy Couture's bedazzled velour tracksuits and Levi's essential denim got Vetements-ified (and expect to see them on international blogstars soon.)
This head-to-toe hooded maxi dress is perfect for keeping the paparazzi at bay.
Vetements returned to reworking Levi's.
Like an edgier Re/Done, the buzzy Parisian brand once again spliced Levi's pieces for an off-kilter version of the jeanswear label's signature staples.