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You may already know Naja as the ethical lingerie brand whose "Nude for All" campaign utilizes models of varying body types and ethnicities to show of the breadth of shades (seven altogether) for their line of seamless, tagless, virtually undetectable bras and undies. Now the brand is building on that theme of introducing smart, savvy garments that women can get some serious mileage out of.
Naja's recently-launched swimwear kicks off with its "Tigress" collection, seven tops and bottoms to mix-and-match and one killer one-piece that boast traits like reversibility, convertibility, and — oh yes — the tummy tame-ability (not a word, but it should be). And like the rest of the brand's offerings, the entire line is made in factories that benefit single mothers and their children (by footing the bill for their books, school supplies, uniforms, and meals). You can even learn about the woman who created your suit when you purchase online, courtesy of mini-bios for each maker.
As if that wasn't enough to get excited about, a rep from the brand — which was co-founded by actress Gina Rodriguez — tells us a Naja will also be releasing a line of activewear in the next few weeks. We'll be keeping our eyes out.
Watch: Behind the Scenes of a Lingerie Photoshoot