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Tons of LA bloggers have launched their own fashion lines, but how many of them get picked up by a major luxury department store? Of course, one of the coolest, most down-to-earth, and most followed blogstars has scored a coveted spot at Nordstrom: Sincerely Jules.
In addition to sharing impeccable looks of the day with her 3.8 million followers (and counting!), along the way founder Julie Sarinana has also developed a crazy-loyal following of her clothing line. The Sincerely Jules collection features tops with cute and inspiring phrases (like her now-iconic “Dream, Believe, Achieve” tee as well as dresses, bottoms, and outerwear that all feel like they were pulled straight from Sarinana’s closet. (In other words, nothing looks like the talent just threw her name on it to make money.)
It is that exact authenticity and promotion of positivity that has attracted Nordstrom to carry her line, which officially debuted at the store’s location at The Grove shopping center this past weekend. Dozens of fans turned up to meet Sarinana and shop her line; see below for just a few (of so many) fan photos.