After promoting positive vibes through its dainty gems for the past 25 years, Dogeared Jewelry has opened its first-ever boutique in Santa Monica. The LA-based (and certified B-Corp!) label took over a former vape shop for its sustainably-made flagship, which opens on Main Street today.
Covering 1,200 square feet, the boutique features street artist Colette Miller's massive pink angel wings in the back, a custom card station where shoppers can personalize their message and necklace (perfect for gift-giving, no?), and of course, Dogeared's full collection of inspiring accoutrements. In addition, the shop offers the Culver City-based brand's anti-bullying bag collab with Kind Campaign, plus its exclusive collection with Pehn Lehn.
Take a peek inside the eco-friendly boutique above and swing by this Saturday from 12 to 4pm and Sunday from 11am to 3pm for Dogeared's grand opening weekend festivities.