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If you're just as fascinated by the innovative Korean beauty industry as we are, then mark your calendar for July 29th through 31st. KCON — the world's largest Korean culture convention and music festival — is set to hit L.A. Live, and the organization tells us that the three-day event will be "even larger and more exciting than ever before."
In addition to a massive K-Pop music experience at Staples Center called the M Countdown Concert, festivities will include a Korean food market, a Halo E-Sports league, and even a nightclub. Of course, our favorite activity will be the "Beauty Block" where fans can learn beauty tips and tricks from big-name Korean beauty experts, as well as purchase items from in-demand Korean cosmetics brands like Memebox, The Face Shop, Soko Glam, and Club Clio.