Rodeo Drive keeps on winning. Riding high on the buzz from new creative director Demna Gvasalia of Vetements, Balenciaga debuted its relocated LA flagship on the luxury shopping stretch Saturday, reports WWD.
Previously located on Melrose Avenue in the WeHo Design District, the legendary European fashion house's new boutique spans 1,883 square feet and features its women's and men's clothing collections, accessories, and eyewear. Gvasalia reveals to Vogue that the green marble façade "was already done [under previous creative director Alexander Wang's] direction. We didn’t touch that because it was finished, but we worked on the interior," which was inspired by founder Cristóbal Balenciaga's couture atelier in Paris.
Taking a cue from the maison’s original design elements (including "its salons and cabines" and its beige cotton toile for the flagship’s upholstery), Gvasalia added his own extreme urban-influenced touch, like aluminum, glass, and concrete materials. Take a peek at the luxury label's new direction below.
Balenciaga is open Monday through Saturday from 10am to 7pm and Sunday from 12 to 6pm.