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This social media sensation, which is responsible for Kylie Jenner's custom "King Kylie" one-piece (seen here on Instagram), was started by former commercial music producer Patrick Monohan a few years ago, when he parlayed his "obsession" for pop culture into a viral clothing company. Part of Private Party's popularity is due to its finger-on-the-pulse approach. For example, the line of tees, sweats, baby onesies, and cell phone cases among other things already has a high-cut swimsuit emblazoned with lyrics from Fat Joe's hot new track "All the Way Up" (aka our go-to workout jam) and a sweatshirt that declares its wearer "V Rare."
But since we're in the midst of Weddings Week mania, we're particularly into the fact that the brand offers epic options for brides, grooms, and wedding parties. Whether it's swimwear stamped with the word "Squad" for pre-wedding girl's getaway or a "Bridesmaid" crop top to change into when your formalwear starts to hinder your dance moves at the reception, Private Party's got the goods to suit you all up in style.
We've selected a handful of options, which are all currently available via PP's site (the brand is also sold on Shopbop and ASOS, and at Nordstrom and Bloomingdales) to turn you and your squad into an enviable girl gang. And brides-to-be, stay up to date with Private Party's Instagram feed, as Monohan tells us he's got plans to expand the line — including silky robes, different swimsuit cuts, and of course updated phrasing — in the very near future.