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LA’s Beautycounter Nabs Bono-Owned Natural Skincare Brand Nude

Bottles of Nude skincare face oil, powder face wash, and cleansing jelly with a coconut and lemons on a marble counter Photo: Nude

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More game-changing news for non-toxic startup Beautycounter. On top of teaming with Target, the Santa Monica-based beauty brand has acquired UK-based Nude, the natural skincare label co-founded by Ali Hewson and her husband, Bono (née Paul), from LVMH.

Per a release, the Hewsons — who also own sustainable luxury label EDUN — will become investors in the LA company, with Ali joining stylish Beautycounter founder and CEO Gregg Renfrew on the board. "We found our company’s soul mate," Ali explains. "Beautycounter is leading the movement for better beauty and I'm excited to be joining forces with them."

Renfrew adds that the partnership will allow both brands to "advance support for our movement in Washington Ali and her team at NUDE share the same unwavering commitment to education, safer products, and better laws that will move the beauty industry forward worldwide."

The major move will also lead both safe skincare brands’s expansions across the pond. It’s a beautiful day for mindful beauty buffs, indeed.