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As part of the much-anticipated facelift to grace Newport Beach's shopping destination Lido Marina Village — which included Clare V., Jenni Kayne, and Aesop — boho-casual brand Planet Blue has officially opened a store in the newly renovated retail center.
This marks the West Coast fashion retailer's first foray into Newport Beach, and shoppers can expect the same nautical details that graced their original Malibu store. "Our new beach bungalow-style store allows the customer to embrace the brand’s aesthetic with natural light and the essence of the sea,” says David Lindell, VP of Retail for Planet Blue. Indeed, the snaps we've seen show a bright, airy space with the fashion label's well-known brands, including pieces by Blue Life, For Love & Lemons, Beach Riot, Made By Dawn, and a curated selection of styles from a long list of eclectic beach brands.
Planet Blue officially opens today and store hours are Monday through Saturday, 10am to 7pm and Sunday 11am to 6pm.