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From outfitting goldminers to becoming street style gold, blue jeans have clearly come a long way. Given that LA still reigns supreme as the world's denim capital, it's no surprise that new brands are being churned out on the reg.
From a shoegazer-inspired collaboration between a daughter and dad to a second-generation brand with rebellious edge, we've singled out three of LA's best new denim labels. Get to know their stories below and find out how to add them to your summer wardrobe stat.
Unabashedly inspired by "dorky dads," co-founder Su Kim teamed with her father Jim Man, a first-gen Korean immigrant who became the go-to pattern maker for brands like Calvin Klein, J Brand, and Tommy Hilfiger. Kim reveals that that the '90s riot girls and the shoegazer scene informed the line, which is evident in styles like the Wolf high-rise skinnies (which feature a pedal-pusher finish) and the Kim overall dress.
Crafted from figure-flattering fabric from Japan, other styles include the feminine-meets-utilitarian rompers ($255), playful crop tops with shredded sleeves and a peplum finish ($225 to $235), and a retro dress finished with white seams ($289) that's made for every LA cool girl's wardrobe.
Where to buy: Available
this summer January 2017 online at Father's Daughter; in-store stockists pending
Blogger-beloved retailer Revolve's first in-house denim line comes in the form of GRLFRND, a vintage-inspired collection that aims to be the jeanswear BFF for the off-duty set (not to be confused with new leggings brand Girlfriend).
"Even when you think you have found a great pair, it’s never the perfect fit and that’s exactly what GRLFRND is," notes Revolve VP of Brand Marketing Raissa Gerona. "The more you wear them, the better they get."
Launched in April, the made-in-LA range kicked off with ten perfectly distressed silhouettes ($148 to $320), including frayed-edge cutoff shorts, shredded knee boyfriend jeans, and hemless (and very Vetements) straight legs.
Where to buy: Online at Revolve
As the daughter of a denim vet, Marta Goldschmeid (yup, her dad is AG Jeans founder Adriano) grew up in the industry — but rather than simply retracing her father's footsteps, the designer is forging her own legacy by combining her rock 'n' roll edge with a see-now-buy-now approach. The result: limited-run styles that you'll have to snap up before they're gone forever — or at least until they hit Ebay, which could very well happen given Made Gold's recent double sighting on It sisters Gigi and Bella Hadid.
Now several seasons in, Goldschmeid took back control of the brand a year ago and found a muse in rebellious Italian actress Asia Argento for her fall/winter '16 collection. Inspired by the ever-refreshing nature of social media, Goldschmeid reveals that "we don't re-release anything"; instead, past season silhouettes are upgraded in new washes and different hardware. Pricing runs from $125 for a sleeveless top to $228 for mid-rise skinnies in a paint-splattered finish to $298 for the Hadid-faved Betty lace-ups.
"I get very excited about what I'm making so I'll put it on Instagram," Goldschmeid adds. "By the time it comes out six months later, [shoppers] are not really interested." Dropping multiple capsule collections on the reg makes it "a constant conversation." Up next: a collaboration with graffiti artist Yuki Haze, which lands on Made Gold's site this Friday.
Where to buy: Online at Made Gold and in-store at Ron Herman in Fred Segal and Madison Los Angeles (8745 West Third St.)
Update 6/23: Father's Daughter tells us the launch date has been pushed back.