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The pool deck of the design-conscious hotel was the perfect place for the launch of the all-black debut collection (don't worry color enthusiasts, the brand will expand its palette eventually). The brand, founded by former graphic designer Azita Rasoli (she's formerly worked with Toms and Foam) specializes in styles that are modern without being a slave to trends. For example, this run of two one-piece suits, two bikini tops, and two bottoms includes an ever-wearable sleek triangle top with strappy back and a clean, classic bottom that's just covered enough without skimping — pun intended — on sex appeal. Basically, your new little black bikini has arrived.
We got the chance to learn a little more about the line from Rasoli, including which suit is best for a range of bodies, which style stars she'd like to suit up, and her go-to accessory to pair with swimwear. Hint: you can probably borrow one from your parents's closet.
How did you fall into swimwear specifically?
Growing up in LA and being simultaneously immersed in beach culture and Hollywood glam has had a huge influence on my wardrobe. I looked in my closet and I found myself with a 50+ (and growing) swimsuit collection and thought it was about time to start designing my own pieces and investing in myself!
How did you decide on the limited palette?
Black will always and forever be in style. Most of my wardrobe is black and because of that I can wear my pieces longer than I would a print or a loud color. I wanted that concept to be translated into my debut collection so that it would be considered effortless while still being chic all year round. That being said, of course I like a pop of color and a good print here and there so future collections will have that for sure!
What inspired your various silhouettes?
I designed pieces that I wanted but didn't already have and that I thought would look good on everyone. I think all the silhouettes are flattering and each piece has a different personality.
What's your most universally flattering style in the line?
I think the Luna One-Piece is really flattering. It gives the illusion of a high-waisted bottom because of the cut out and shows just enough skin with an open back.
What celeb or influencer would you love to see in one of your suits?
I'd love to see Vanessa Hong of The Haute Pursuit and Kendall Jenner in our suits!
Where if your favorite spot to sun or swim in LA?
Manhattan Beach is good for a classic LA beach day; lay out to tan, watch the surfers, and walk or bike along The Strand. I also like trekking to Palos Verdes and hiking down to Abalone Cove for the tide pools and seals!
What are your other beach must haves?
SPF and a good dad hat.