Nyx Cosmetics's Hi-Tech Beauty Boutique Is Coming to The Valley Next Week

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Following its outposts at Westfield Santa Anita and Del Amo Fashion Center, Nyx Cosmetics will soon bring its budget-friendly beauty to Valley makeup mavens. The LA-based brand debuts its fourth SoCal location at Westfield Fashion Square in Sherman Oaks next Friday, May 13th.

Landing on level 2 in the Bloomingdale's wing, the boutique will house over 2,000 products, like the vlogstar-faved brand's foundations, matte lipsticks, eye shadows, brushes, limited-edition sets, and much more. Similar to the brand's other stores, the space will include a hi-tech beauty bar offering virtual tutorials and digital content on loop.

Excited? Nyx is throwing a three-day grand opening party with giveaways, beauty blogstar meet-and-greets, and more. Next Friday through Sunday, the first 250 shoppers in line each day will score a free exclusive and limited-edition makeup bag, plus the chance to win gift cards and other prizes. In addition, score a free mini train case with your purchase of $75 or more. Find out all of the deets and RSVP for updates here.