Following its outposts at Westfield Santa Anita and Del Amo Fashion Center, Nyx Cosmetics will soon bring its budget-friendly beauty to Valley makeup mavens. The LA-based brand debuts its fourth SoCal location at Westfield Fashion Square in Sherman Oaks next Friday, May 13th.
Landing on level 2 in the Bloomingdale's wing, the boutique will house over 2,000 products, like the vlogstar-faved brand's foundations, matte lipsticks, eye shadows, brushes, limited-edition sets, and much more. Similar to the brand's other stores, the space will include a hi-tech beauty bar offering virtual tutorials and digital content on loop.
Excited? Nyx is throwing a three-day grand opening party with giveaways, beauty blogstar meet-and-greets, and more. Next Friday through Sunday, the first 250 shoppers in line each day will score a free exclusive and limited-edition makeup bag, plus the chance to win gift cards and other prizes. In addition, score a free mini train case with your purchase of $75 or more. Find out all of the deets and RSVP for updates here.