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Inside NYC Discount Den Century 21's First LA Pop-Up

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East coast label lovers are well-acquainted with Century 21, the retail chain known for stocking cult-fave designers at major discounts. Today, the retailer opens its first LA pop-up shop at Santa Monica Place, and it's a futuristic shopping wonderland.

Occupying Kitson's old two-story space facing Third Street Promenade, the 8,000-square-foot store was transformed into a offline-meets-online retail experience by WithMe, which will host a revolving roster of retailers for the next year. The super-smart shop features a ton of interactive and innovative features built to simplify shopping, from massive Pixel Walls for showcasing accessories to "magic" changing room mirrors.

That's not all: 15 digital concierge stations allow shoppers to place an order in-store for home delivery and so much more. They'll also take a quick snapshot of guests who request additional sizes and styles, making it easier for staff to track down shoppers. Feeling overwhelmed? The second floor's VR station offers a mind-blowing escape to a digital world, where users can "paint" a virtual dress form and more.

As far as goods, C21's pop-up shop offers womenswear by Rag & Bone, Paige, Velvet by Graham & Spencer, and Ramy Brook; swimwear by Letarte; bags by Furla, Michael Kors, and Marc by Marc Jacobs; and more. Up on the second story, men can shop clothing by Penguin, John Varvatos, and Kinetix; swim trunks by Villebrequin and Slate & Stone; and basics by Psychobunny, to name a few.

Scroll through the gallery above to explore more inside the store and its game-changing tech touches, and swing by now through Friday, June 8th.

Century 21 at is open Monday through Saturday from 10am to 9pm and Sunday from 11am to 8pm.

Santa Monica Place

395 Santa Monica Blvd, Los Angeles, CA