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East coast label lovers are well-acquainted with Century 21, the retail chain known for stocking cult-fave designers at major discounts. Today, the retailer opens its first LA pop-up shop at Santa Monica Place, and it's a futuristic shopping wonderland.
Occupying Kitson's old two-story space facing Third Street Promenade, the 8,000-square-foot store was transformed into a offline-meets-online retail experience by WithMe, which will host a revolving roster of retailers for the next year. The super-smart shop features a ton of interactive and innovative features built to simplify shopping, from massive Pixel Walls for showcasing accessories to "magic" changing room mirrors.
That's not all: 15 digital concierge stations allow shoppers to place an order in-store for home delivery and so much more. They'll also take a quick snapshot of guests who request additional sizes and styles, making it easier for staff to track down shoppers. Feeling overwhelmed? The second floor's VR station offers a mind-blowing escape to a digital world, where users can "paint" a virtual dress form and more.
As far as goods, C21's pop-up shop offers womenswear by Rag & Bone, Paige, Velvet by Graham & Spencer, and Ramy Brook; swimwear by Letarte; bags by Furla, Michael Kors, and Marc by Marc Jacobs; and more. Up on the second story, men can shop clothing by Penguin, John Varvatos, and Kinetix; swim trunks by Villebrequin and Slate & Stone; and basics by Psychobunny, to name a few.
Scroll through the gallery above to explore more inside the store and its game-changing tech touches, and swing by now through Friday, June 8th.
Century 21 at is open Monday through Saturday from 10am to 9pm and Sunday from 11am to 8pm.