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If there was an award for most-Instagrammed massage spa, The Now on Beverly Boulevard would certainly win it. A quick scan of the Vogue-approved space's #MassagesForAll feed showcases its dreamy Tulum-inspired interior, making it impossible to resist snapping a photo after indulging in one of its many treatments.
For any Westsiders who have been feeling the FOMO, you'll be pleased to learn that The Now is opening its second space in Santa Monica this June. The boutique spa will reside at 2407 Main Street, right next to Pressed Juicery. Stay tuned for more!