Discover Your New Skincare Routine and More at This Week's Indie Beauty Expo

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If you're a natural beauty buff who wants more where this came from, this week's Indie Beauty Expo will be your new product playground. For its first-ever LA show, the event invades the Shrine Auditorium this Wednesday and Thursday, promising over 100 independent brands, events, and more.

Open to the public Wednesday from 1 to 8pm, the 18+ event (no kids or strollers allowed) will showcase independent and eco-friendly skincare, cosmetics, hair and body care, and wellness brands. In addition to shopping products at 25% off, attendees can also expect seminars, workshops, and panels featuring industry insiders, like eyebrow how-tos, a guide on going organic, red carpet makeup tips, and more topics.

Excited? Get a sneak peek at the exhibitors here and the sched of happenings at IBE's Facebook page here. General admission tickets are $30 (includes tote bag) and VIP entry is $99 (includes free samples, access to VIP lounge and workshops, and more); buy them online here or register for Thursday's press- and buyer-only event (9am to 5:30pm) here.