Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
The wait is finally (almost) over. Tomorrow, Thursday, May 19th at 11am, Topshop Topman will unveil its second LA shop, located at Glendale's Americana at Brand shopping center. Although we already gave you a teaser on what festivities to expect, the British retailer has updated its opening incentives, so forget everything else.
Topshop Topman tells us that the first 50 shoppers lined up in front of the store on Thursday will receive gift cards with a value of either $50 and $100. Tomorrow through the weekend, the brand will be taking over Americana's central lawn, where a 50-foot wooden installation that says "Hello Topshop Topman"—created by artists Trever Wheatley and Cosmo Dean—will be unveiled.
Brand reps will also be in the house to hand out Topshop & Topman branded candy, as well as water bottles, towels, scratch cards (more free stuff!), and even umbrellas. To give the grand opening a fun, block party vibe, the four-day celebration will also include DJ sets by Eli Glad & Honey. And yes, a lucky fan will have a chance to win a $1,000 shopping spree. It could def be you, so don't miss it.