clock menu more-arrow no yes

Filed under:

Inside Alfred's Perfectly Pink New Tea Room

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

As we learned last Saturday during Create & Cultivate's panel discussion, Alfred founder Josh Zad doesn't mince words about owing a lot of his brand's success to social media. His highly Instagrammable coffee spots in Silver Lake, Brentwood, and Beverly Grove are always designed with stylish details (eye-catching floral wallpaper, a mural of mustaches, cute cups, etc), offer a gang of cool merch, and—duh—serve tasty beverages, all of which lends itself to social media sharers flocking to the spaces.

And Alfred's anticipated tea room is no exception to that formula, albeit with way more pink. While the public can head to spot for herbal and caffeinated concoctions starting at 9am today, we were able to sneak in early during yesterday's preview party. Though the space still has a bit of work to do (the patio is still in the works), we were able to peruse all of the tea room's pink provisions, including wall-to-wall blush tiles, a neon sign with the spot's catch phrase (#TeaYesYouMaybe), cute coffee mugs and more merchandise, framed art from Tappan Collective, and more.

The sneak peek yesterday also let us sample some of the on-tap brews, including a nitro chai, strawberry honeybush tea, pomegranate kombucha, and—for those who insist on beans—cold brew. The rest of the menu includes boba flavors like rose and Thai tea, matcha shots, lattes, and cortados, plus plenty of fine loose leaf varieties, which can be served hot or "flash iced."

Yesterday's party also offered rose-colored bagels by Yeastie Boys, live music, a baby pink Thunderbird (for photo ops, obviously!), and a gif-grabbing photobooth. Considering the guest list included tastemakers like Tara Sowalty, Taye Hansberry, and Jordan Younger—all of whom were sure to 'gram while inside—we've got a feeling the tea room's buzz will mean lots of business this opening week. Flip through our gallery to get a first look before heading in, which we suggest doing ASAP.