When we rolled up at Reformation's sample sale just in time for the lunch crowd to file in, the queue was already about 50 people deep and around a one-hour wait. Once in, however, shoppers were rewarded with $65 maxi dresses, $15 tees, and $40 denim, among other deals from the sustainable LA label.
First things first, parking: only street parking is available, so expect to walk a block or two. Security allows one person in every time another person leaves, so the line moves swiftly so long as checkout runs smoothly (it was when we were there.) There are changing rooms, but there's a line for that too; shoppers were dropping trou' wherever there was space to try things on.
The space isn't huge, and there are about a dozen racks (organized by style) and two tables of accessories and denim. We're told that staff will restock every day, so no FOMO involved if you don't make it to the sale today.
Onto the full pricing: tees are $15; shorts and knit tops are $20; woven tops are $30; skirts, sweaters, pants, and denim are $40; jumpers and short dresses are $45, long jumpers and maxi dresses are $65; and jackets are $45 to $75. There's also a selection of socks by Rachel Comey and an array of straw hats.
Pro tip: We suggest bringing snacks and H2O to get you through the wait (hangriness can really ruin your shopping game, man). See more from inside in the gallery above and swing by today through Saturday from 10am to 7pm and Sunday from 10am to 5pm.