Though Jess Day, Zooey Deschanel's character on Fox's New Girl, isn't what you might consider the coolest character on television (remember when the adjective "adorkable" was created to describe her?), she's certainly had her fair share of fashionable moments, courtesy of costume designer Debra McGuire.
The quirky character's vintage-inspired wardrobe frequently has the internet buzzing and her superfans scrambling to find pieces like this fit-and-flare Modcloth frock and this Alice and Olivia bow sweater, but Jess's style must be evolving because on last night's long-awaited wedding episode (also the Season 5 finale) she wore a decidedly more sexy (why, hello cleavage!) and breezy maxi by one of our hometown heroes, Christy Dawn.
Deschanel's Christy Dawn debut follows a few other recent appearances of the local label on an It Girl; first Emily Ratajkowski was the bod for a flirty new dress by the brand, then musician Z Berg rocked a babydoll style in her latest video. Considering the popularity of practically anything the actress wears on the hit show, we wouldn't be surprised if the Fitzgerald dress—one of Dawn's refreshingly un-fussy bridal styles—sells out quickly.