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Is Celeb Denim Fave Frame Set to Open Its First Store On Melrose Place?

Frame Denim

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Frame's devotees include KenGi, Rosie Huntington-Whiteley, and more stylish stars, so it's fitting that the brand would follow its famous clientele. We have a hunch that the London-based brand's first brick-and-mortar boutique is heading to celebrity-faved Melrose Place in the near future.

We're hoping the shop will stock the label's full range of denim and lifestyle essentials, in addition to its just-launched ready-to-wear collection and new collab with "freakishly tall" pal Karlie Kloss. We'll keep you posted as this story develops.