clock menu more-arrow no yes

Filed under:

Is Celeb Denim Fave Frame Set to Open Its First Store On Melrose Place?

Frame Denim

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Frame's devotees include KenGi, Rosie Huntington-Whiteley, and more stylish stars, so it's fitting that the brand would follow its famous clientele. We have a hunch that the London-based brand's first brick-and-mortar boutique is heading to celebrity-faved Melrose Place in the near future.

We're hoping the shop will stock the label's full range of denim and lifestyle essentials, in addition to its just-launched ready-to-wear collection and new collab with "freakishly tall" pal Karlie Kloss. We'll keep you posted as this story develops.