From the moment you approach Reformation's first-ever bridal studio, located on LA's busy Melrose shopping stretch, you can already tell that this isn't your mama's wedding salon. Signage on the outside window simply says, "F*ck, you're getting married" in lieu of the cult-favorite retailer's logo, setting the tone for the chill environment that founder Yael Aflalo and team have created for their #Refbride clients.
In addition to offering a range of "whimsical af" bridesmaid and wedding party dresses that women would actually want to wear, the by-appointment pop-up—which may stick around permanently if it's well-received—also hosts effortlessly elegant gowns for the modern bride. (And some aren't even white!) Prices range from a reasonable $128 to a still pretty damn reasonable for wedding attire $488, and although Reformation doesn't offer custom designs, they're down to create a custom celebration for bridal parties who book a visit.