clock menu more-arrow no yes

Filed under:

LA's Latest Kid's Line is Super Sweet and Sustainable

Kelly Sweda Photography

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

We've got to say, it's pretty cool to be a kid these days. With the addition of sections for little ones via coveted retailers and e-tailers (for example Revolve's new #RevolveMini) and events like next Saturday's Kids Fashion Fair, tots have never had it so good in the fashion department.

Now there's another new local label on the scene that's creating clothing which not only feels fun and free on your mini me's, but that you can also feel good about buying. The recently launched Beru Kids stays sustainable and socially responsible in several ways. First of all, the pieces are manufactured right here in LA, which not only cuts down on transportation, but also ensures ethical work environments. The cute collection is also composed of deadstock fabrics and created in smaller runs, meaning less fabric waste—something that has becoming an increasingly prevalant issue among the fashion industry.

beru-kids-clothing

Besides the feel-good aspect of purchasing from this conscious brand, the clothes also happen to be awfully friggin rad—think harem pants, reversible jackets, and printed dresses. And starting tomorrow—in honor of Earth Day—the site will boast a few new summer styles—including the sweet Ramona dress pictured at the top.

Shop Beru's adorable collection at the aforementioned Kid's Fair next weekend, or—if you can't wait that long—buy online here starting tomorrow when new additions will be ready to scoop up. But act fast; since the brand creates small batches, some items are likely fly away quickly depending on demand.