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Frame's New Melrose Place Store Is Heavy on Exclusives and Decor Inspo

Frame

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It happened! After a few weeks of speculation, Frame has indeed opened its first-ever standalone store on Melrose Place. Founders Erik Torstensson and Jens Grede have infused the space with both European and Californian design sensibilities, offering chic touches like galvanized steel tables juxtaposed by an earthy fireplace and Redwood ceilings.

Once inside, guests are invited to shop the London-based brand's range of effortlessly cool essentials and celebrity-beloved denims, as well a range of exclusive styles that are not available on Frame-Store.com or any other retailers. Exclusives include the "Le Crop Flare de Francoise" in Blanc (a very Jane Birkin pair of flared pants) and the "Le Crop Flare de Francoise Jumper" in Eton Avenue (a pair of retro overalls that Kendall Jenner will likely be all over.

Frame is open Monday through Friday from 10am to 7pm, and Saturday and Sunday from 12pm to 6pm.

Frame

8467 Melrose Pl, Los Angeles, CA 90069, USA