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After scoring budget-busting gems from NYC last year, Santa Monica will soon welcome LA's own Dogeared to its boho-cool block. This June, the wallet-friendly jewelry label is opening its first store on Main Street—not far from Planet Blue, Free People, and Love Adorned—and the rendering below offers an exclusive first sneak peek of the positivity-promoting brand's boutique:
Per the Culver City-based brand, the 1,200-square-foot flagship will be quite the tech-friendly, photogenic, and eco-minded hangout. Shoppers can create personalized jewelry via an in-store app and snap photos in front of street artist Colette Miller's Insta-friendly angel wings; sustainable touches include non-toxic paints, recycled and organic materials, and energy-efficient lighting, to name a few.
As far as merch, expect to find Dogeared's full range of American-made accoutrements, seasonal collections, and limited-edition designs alongside home accessories, decor, and jewelry from local talents.