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These Are the Two Beauty Services Everyone Books Before Coachella

Driely Vieira

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Besides a rise in fringe and crochet sales, festival season also inspires an increase in summery beauty appointments for women looking to get gorgeous before frolicking in scorching heat.

WWD reveals that tanning and waxing studios across California are booked solid due to Coachella, and women are aiming for eye-catching results. "No one is looking for a subtle glow at Coachella," explains Katrina Brown, superstar spray-tanner and owner of WeHo's The Bronzing Boutique. "What goes with the really, cool ethereal hippie fashion is a really deep bronze. It is more of a party tan than anything done for red carpet or black tie."

The same girl looking for a "party tan" is also interested in going hairless—everywhere. "People are definitely getting groomed," Stark Waxing Studio owner Paz Stark tells WWD. "There is no way they are going to go to the festival, then lay out at the pool, wear a bikini and show a lot of pubic hair."

On that note, take a peek at these essential guides to get glowy and smooth for all those parties:

Editor markup for From Vegan to Organic, LA's Top Spray Tan Salons for Sunless Golden Glows. This is only visible in the story editor.

Editor markup for Get Smooth for Summer at LA's Ten Best Bikini Waxing Studios. This is only visible in the story editor.