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Exclusive: Blogstar Sincerely, Jules on Her Vacation-Ready Jewelry Collab

Sincerely, Jules

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In a sea of minimalist-loving street-style stars, Julie Sariñana of Sincerely, Jules shines. Known for her creative layering, dreamy palettes, and playful vibe, the down-to-earth LA blogstar really has fun with fashion and never takes herself too seriously, which is why she's managed to garner more than three million admirers on Instagram.

Given that Sariñana also has a knack for styling statement jewelry like a pro, it's no surprise that she's teamed up with New York accessories brand Lionette by Noa Sadé to design her very own capsule. Launching on tomorrow then rolling out to retailers like Revolve (LA), Otte (NY), and Novedades (Mexico), the five-piece Sincerely, Jules x Lionette collection features the Havana necklace ($698), Bahia earrings ($438), Bondi necklace ($195), Malibu anklet ($248), and Venice ring ($135).

Here, Sariñana exclusively talks us through the range.


What inspired the collection's designs?

The collection was inspired by effortless California style, with a hint of our love for the ocean. The bronze and teal in the pieces were a reflection of that.

Who approached who to collaborate?

I have always been a fan of Lionette, so when they came up with the idea to design something together I was ecstatic! It was a very organic collaboration in the sense that we have the same aesthetic, we got along instantly, and we have the same passion for everything we do. It was such an easy and fun experience.


What was your favorite part of the process?

My favorite thing about the experience was getting to know the owners, Noa and Vanessa. They are so humble and charming. They made the whole design process so much fun and laid-back.

What is your favorite piece in the collection?

Ah! This is a tough one because I absolutely love all of the pieces, but if I have to pick I would say the anklet and earrings. The anklet is a piece that I wear every day; it adds the perfect amount of sparkle in a subtle, cool-girl type of way. The earrings are just: BAM! They are so pretty, and I made sure that they were great for both dressing up and dressing down.

Shop the Sincerely, Jules x Lionette collection online starting tomorrow, March 4th.