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Following last month's pop-up shop at The Grove, blogstar and star-star beloved footwear label, Schutz, has announced plans to open permanent boutique in Beverly Hills. The Brazilian export's second US shop (its first is in New York), will be located on bustling North Beverly Drive, taking over the 2,800-square-foot space formerly occupied by Jil Sander Navy.
WWD adds that the store—opening
Tuesday, April 19th Friday, April 22nd—will feature "a VIP room and an on-trend, all-white open interior that allows the colorful product to shine along with large LED screens playing videos. About 20 percent of the merchandise will be tailored to the L.A. consumer, including a Coachella collection that will go on sale between the two weekends of the festival."
Update 4/15, 10:45am: The brand tells us that the store's opening date has changed.