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Back in 2013, Boohoo.com invited us to an Beyonce concert at Staples Center, where we experienced just how powerful UK's largest online fashion retailer was. This team is clearly a global fixation, which is why we're happy to announce its next big stateside project: a Coachella-inspired pop-up shop in Westwood next month.
"We're excited to unveil our interactive pop-up store in Westwood Village and bring the West Coast a taste of our brand's energy," explains Natalie McGrath, Boohoo.com's VP of Communications. "Through this exclusive shopping experience, we look forward to showcasing the best of our spring 2016 collection to Southern California's trendy influencers."
Taking place from April 1st through April 14th, the store will feature festival fashion for both women and men (more than 200 styles), influencer styling sessions, complimentary beauty treatments, and celebrity appearances. Check out the full event roster here, which notes that you can meet the bachelors from ABC's The Bachelor on Thursday, April 7th. Random? Yes, but we're glad it's happening.
Boohoo.com's Coachella pop-up will be open daily from 12pm to 8pm.