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Just in time for spring beach rides, New York tastemaker (and major babe) Lorenzo Martone is bringing his company, Martone Cycling Co., to Los Angeles. Temporarily taking over Liberty Fairs's Concept 8366 ½ space on West 3rd Street from April 1st through April 20th, the exciting pop-up shop will feature Martone's bestselling range of fashionable bikes and accessories, along with a curated selection of athleisure items from Alala, MPG Sport, Onzie, Tracksmith, and Vuarnet.
"A year ago we opened our first LA office, and it's been an excellent fit," Martone explains. "The warm weather, the love for being outdoors and protecting the environment, and the value of health are all part of the LA culture. LA really embraces biking as part of its lifestyle, and we're really excited to be able to expand on that concept and offer Angelenos the larger shopping experience through our pop-up."
Martone Cycling Co. will be open Tuesday through Sunday from 12pm to 7pm. Closed Mondays.