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Amazing news for alternative/eco-conscious/fashion-forward brides-to-be. As of Wednesday, March 23rd, beloved LA brand Reformation—which already boasts a chic and minimal (read: cringe-free) wedding-wear line—will have a stand-alone space on Melrose Avenue solely devoted to gowns and other gear for blushing brides and their squads.
Though the appointment-only shop, which will feature silky robes and champagne for luxe lounging and stress-free shopping, is starting out as a temporary pop-up, the brand is open to making the location permanent if it's well-received. And considering the amount of cool, Ref-loving babes in this city, we've got a feeling it will be here to stay.