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Heidi Merrick, daughter of legendary surfboard designer Al Merrick, is about as California as they come. Her eponymous label, launched in 2006, exudes modern, beach-inspired minimalism, and the spring 2016 collection is no exception; you'll find luscious printed silk chiffon, sumptuous cotton gauze, relaxed jersey knits, and soft vegan leather, all crafted from sketch to final production at Heidi's DTLA atelier.
The 35-piece collection offers a well-rounded range of styles, with retail price points falling between $200-$770. Heidi stays true to the west coast ethos that defines her brand with floaty blouses, vintage-inspired bandeaus and playsuits, oceanic ruffled dresses cinched at the waist with black ribbon (which would look perfectly at home on a red carpet), and easy skirts, all in a palette that's simultaneously watery and rich, filled with peachy pastels, surf blues, and white-washed neutrals (not to mention the occasional flash of gold, like sunlight on the sea).
Shop the spring collection on Heidi's website and in Racked-favorite upscale LA boutiques like Satine, Elyse Walker, and Bleu.