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The tale of LA-based watch company Tinker couldn't have begun more organically. Eva Goicochea, Celina Pereira, and Grant Wenzlau—a marketer, a designer, and a strategist—noticed a huge whole in the market after delving into a search for a timepiece that was both well-made, classically styled, and not so serious. Together they began working to create something as affordable and un-fussy as it was great-looking, and after enlisting the help of engineer Ian Goicochea (who also happens to be Eva's husband), Tinker's creative dream team was complete.
The real fun of Tinker lies in its DIY aspect: shoppers select between three face sizes (34mm, 38mm, 42mm), three metal finishes for the stainless steel case (copper, silver, gold), and five shades of domestically-sourced leather for the strap (black, brown, nude, navy, hunter green). Here's one of many we dreamed up:
And the price for your custom creation? Just $150, regardless of your selections. In celebration of the brand's launch, Tinker is exclusively offering Racked readers who pre-order a watch (the first shipment arrives in May) a bonus strap. Just enter the code "racked" after making your new piece. Shopping for someone else? Tinker also offers gift cards, so you can let your giftee have all the fun.