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Rachel Zoe On Her New Pop-Up and the Fashion Trend She'll Never Surrender To

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Rachel Zoe is the poster child for multi-hyphenates. In addition to being the first celebrity stylist to become a household name, Zoe has also built a successful career as a fashion designer, digital entrepreneur, TV star, author, and mother. Now, one of her greatest dreams has finally come to fruition: a physical store.

Open now through March 31st, Rachel Zoe's pop-up shop at The Grove features her eponymous label's vintage-driven apparel, footwear, jewelry, and exclusives. Prices start at $75 for jewelry, and the dreamy space was designed by the interior geniuses over at Laurel & Wolf.

After walking us through the temporary space (give us that circular shoe display, please), Zoe revealed her favorite LA haunts and why you'll never, ever see her in sneakers.

Rachel Zoe On Her New Pop-Up and the One Fashion Trend She'll Never Surrender To

Although you've pretty much done it all, what are your next big goals for the Rachel Zoe empire?

We just launched e-commerce, so that's really exciting. Next up are handbags and eyewear. I'd love to open a permanent store, of course, but I'm first testing the waters with this pop-up. After 20 years working in this industry, I've realized that I should never say never—there's a right time for everything.

We loved your recent late night talk show. Will you ever do TV again?

I love TV. I really love talking to interesting people, so any way that I continue doing that would be great! Anything is possible.

What's your earliest fashion memory?

Wearing as much of my mother's jewelry and accessories as possible, at all times. I would pile them on and see how much I could get on my body. Also, I would smear red lipstick all over myself. I was around four years old.

What is one big fashion trend today that you just can't get into?

I do not wear sneakers. I know it's a huge trend right now and I don't foresee it going away anytime soon, but I just can't do it. The funny thing is that I love them on everyone else; I'm a huge advocate of the style since we design them and sell a lot. I just don't feel like myself or as confident when I wear them. I just can't pull it off!

What is one current trend that you're happy to finally see in the spotlight?

Seventies everything! Fringe, flairs, sequins, jumpsuits, wide-leg jeans with black platforms...I've been wearing all these things for years, so it's so great to see everyone love it right now.

After a long day working, where do you like to unwind in LA?

I actually really don't get out much, but when I do, I go to classic places like Chateau Marmont, Soho House, Craigs, and Bel Air Hotel. My husband Rodger and I also love to go to Sunset Tower Hotel for an impromptu date night.

Rachel Zoe at The Grove is open Monday through Thursday from 10am to 9pm, Friday though Saturday from 10am to 10pm, and Sunday from 10am to 8pm.

The Grove

189 The Grove Drive, Los Angeles, CA 90036 323-900-8080 Visit Website