clock menu more-arrow no yes mobile

Filed under:

Inside Stone Island's Slick Stateside Storefront

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Last November, our friends at RackedNY prepped readers for a forthcoming flagship of the men's sportswear brand Stone Island, following a successful pop-up in Soho, but it looks like LA was the lucky city to score the Italian company's first US storefront.

The slick brick-and-mortar, located in the Fairfax neighborhood near other cool retailers like Garrett Leight, American Rag Cie, and General Quarters, acts partially as a showroom to introduce American audiences to the 30-year-old brand's signature reflective performance wear (an army of half-headless mannequins in both brand new prototypes and tried-and-true jacket styles greet you upon entrance).

Beyond the outwear, the shop also carries casualwear (tees, sweatshirts, hats, and sneakers), but it's clearly the garment-dyed jackets—created with highly experimental textiles and processes—that are the superstars here.