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The idea for a female-centric, socially responsible, downright luxurious label began in 2015, when Santa Barbara sisters Katherine and Margaret Kleveland—noting how atypical it is to see women at the helm of fashion brands—decided to leave their respective corporate positions and take matters into their own hands (Katherine served as Executive Vice President of Design at Joie and Margaret worked in design and development at B&B Footwear). The Klevelands launched Dôen using a unique business model that includes a collective of LA-based women with artisitic services experience to inform and influence the brand, promoting an equal and incentive based creative process that wholly celebrates motherhood, sisterhood, and femininity.
Dôen's direct-to-consumer, online shopping boutique stocks the label's laid-back, upscale bohemian pieces, all of which would look perfectly in sync at a dinner party or on the beach, inspired by a nostalgia for the California of decades past. Female empowerment plays a key role in all aspects of Dôen's philosophy, and although the company utilizes California production most often, they're responsible when selecting overseas facilities, choosing factories in India and Peru that are owned or co-owned by women.
The result is a dreamy, rich collection of easy silhouettes and LA wardrobe staples full of delightful details, all furthering Dôen's commitment to modern femininity by delivering idyllic, elevated pieces at approachable price points ($28-$380) while championing women's advocacy.