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Some beauty trends never really go out of style, and a bold red lip is one we know we can always count on to make a sexy, confident statement. Since the most romantic day of the year is on the horizon, we've selected a perfectly pigmented version of this classic makeup must-have so you can make a mark in more ways than one.
LA-based line Ilia's aptly named "Wild Child" ($26) is a feisty crimson hue with a semi-matte finish, so it would be as striking with an LBD as it would with your fave denim and distressed tee. Plus the local beauty brand is formulated for sensitive skin, with up to 85% bioactive organic ingredients, so you'll actually pamper your pout just by wearing it.
Stash the recycled aluminum tube in your clutch on Valentine's Day night with the company's Tinted Lip Conditioners to rejuvenate the color after intermittent kissing breaks or wine sipping sessions.