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We've been crushing on Cult Gaia since Day One. Known for producing festival-ready flower crowns, turbands, and—most recently—chokers, the LA-based brand founded by Jasmin Larian is changing the game once again with the launch of its new offshoot label, Cult Guy.
Led by Jasmin and her brother Cameron, Cult Guy debuts with 10 stylish, French-seamed men's button-down shirts in cotton, linen, silks, and a blend of fabrics. Each style is $148 a pop, and feature a fantastic range of vibrant prints, some of which can be matched with Cult Gaia's accessories in the most non-cheesy way. (We love this 90210 shirt featuring Beverly Hills Hotel's iconic banana leaf print paired with this twisty turband.)
Shop the full collection here before everything sells out.