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If LA fashion excels at anything, it's fine-tuning that almost intangible line between relaxed and done-up; it represents the place where an effortless, flowing silhouette meets impeccable tailoring. Husband-and-wife duo Laura Stang and Jason O'Dell have managed to capture this essence three times, first with Anthropologie-approved fashion and home accessories line Porridge Clothing, then with their Sunset Junction boutique Bucks & Does, and now with their namesake brand The Odells, moving into spring with a strong collection of print-based pieces, all created from Jason's photographs.
Look for similar cuts that made the Fall collection so easy to wear, including maxi dresses, jumpsuits, slouchy pants, and cap sleeve t-shirts, this year majorly expanded with a host of new prints and styles (winding up at 70 pieces, ranging from $125-$400). "Our customer is a woman who wants to look chic but effortless—not like she spent two hours planning her outfit, " says Laura, and the line epitomizes the LA gal who's both laid back and totally pulled together. Shop the entire collection online at Bucks & Does.