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As demonstrated by Nasty Gal and Shop Super Street, online boutiques are now opening physical stores to maintain the loyalty of its shoppers. The latest e-commerce favorite to take the plunge is People's Project LA, a local label focused on free-spirited fashion.
Set to debut on Saturday, February 27th on busy Ventura Blvd in Studio City, PPLA's very first brick-and-mortar will feature all of its bestselling bohemian styles, including ponchos, kimonos, smock dresses, and even kid's.
"Having my own store has always been a dream of mine," PPLA founder Patty Park explains. "With the success People's Project LA has seen in the boutique industry, it is the perfect time to expand from wholesale and e-commerce to a brick and mortar flagship! I want to offer a place for our West Coast customer's to indulge in the People's Project LA lifestyle and to join our movement of empowerment and individuality."
People's Project LA will be open Monday through Friday from 10am to 7pm, Saturday from 10am to 8pm, and Sunday from 11am to 6pm.