/cdn.vox-cdn.com/uploads/chorus_image/image/48614953/misa-los-angeles-spring16-04_2016_01.0.0.jpg)
Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Admittedly, Tbags Los Angeles has suffered the consequences of an Urban Dictionary-unfriendly name, but that never stopped it from scoring a starry following since its 2001 launch. Founded by Shadi Askari-Farhat, the LA-based brand began with bohemian-inspired carryalls and quickly expanded to jersey maxi dresses favored by Alessandra Ambrosio, Paris Hilton, and more paparazzi-stalked celebrities.
"Little did I know it would turn into a clothing line and fast forward 15 years," Askari-Farhat reveals. "I also didn't know the meaning of the word until years later!" Since its inception, the locally-produced label has grown up alongside its founder and matured into more elevated global influences — which is why Askari-Farhat is reintroducing the brand as Misa, a new line of globetrotter essentials inspired by California.
For its spring 2016 debut, the reborn brand has upgraded from youthful boho essentials to refined separates and accessories, like double-layered chiffon tank tops, off-the-shoulder lace peasant dresses, and embroidered tunics finished with tassels ($159 to $203). The brand hasn't neglected its bag beginnings: the new collection also includes colorful pom-pom accessories and straw tote bags ($28 to $108), which pair perfectly for beach days and global adventures.
Below, read on to find out more about the inspiration behind Misa's spring range, where Askari-Farhat shops in LA, and more.
What's the full story behind the brand's original name, Tbags, and how'd you come up with Misa?
It was merely a catchy name for a handbag line, playing off the word "bags". I had to think of a cute name overnight because the entire opportunity of hand sewing more of my own creations as "samples" and creating a "brand" was presented to me with only a few days to make market week.
Like my own life, I have evolved as a person, a designer, and as a new mother. My taste and designs have evolved into a more sophisticated palate, luxurious fabrications and silhouettes. Misa, a combination of my daughters' names, Milla and Sayeh, will embody this natural evolvement and is who I am today.
How has your design philosophy changed since the brand first began as Tbags?
I started tbagslosangeles with my collection of handmade handbags. Quickly I was encouraged to expand my designs into a full collection of ready-to-wear.
Who or what's the inspiration behind the spring '16 collection?
My inspiration was the romantic bohemian. I wanted to portray a casual elegance by incorporated easy breezy fabrications including chiffons, burnout lace, and gauze.
How has the LA lifestyle inspired your line?
Living in Los Angeles, I would say I combine my relaxed California aesthetic with a bit of a refined edge....allowing Misa to translate from sea to city. The Misa collection is deeply inspired by my travels and my love for global style.
What are a few of your favorite places to shop, relax, and play in LA?
I love to relax with a cup of coffee at Café Luxxe, play at home with my two daughters, and shop...well pretty much everywhere, from Barneys to flea markets. You never know what you will find!