clock menu more-arrow no yes mobile

Filed under:

Legendary Eyewear Brand Matsuda Pops Up at Wittmore in DTLA's Arts District

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Avant-garde eyewear aficionados and film-loving fashion history buffs will want to pencil in a visit to Wittmore in DTLA this month. After relaunching three years ago, iconic Japanese brand Matsuda—the eponymous line of legendary designer Mitsuhiro Matsuda—has unveiled its first-ever line of sunglasses, which are shoppable for the first time at the cool menswear shop.

The Santa Monica-based luxury label is holding court at the boutique's Arts District pop-in space, which is also hosting a cool Matsuda retrospective for the entire month of September. Honoring its namesake founder's eye for intricate, forward-thinking details (like filigree engraving and steampunk-esque side shields), the handcrafted brand has rolled out ultra-cool styles made from 24k gold, titanium, cotton-based Japanese acetate, and more luxe materials. (Fun fact: over 250 steps are involved to create each artful pair by hand in Japan.)

Offering both spectacles and sunwear, the 40-piece collection ranges from $380 for opticals to $1500 for the limited edition sunnies made famous by badass babe Linda Hamilton in Terminator 2 (Iron Man superfans can also scoop up Robert Downey Jr.'s futuristic frames), with most styles going for $400 to $500.

Take a peek at the shoppable mini-museum exhibit in the gallery above and swing by Wittmore DTLA from 11am to 7pm daily.