Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Given that Scent Bar is one of LA's long-running essential stores, we're not surprised that the Beverly Boulevard shop's recent website revamp is next-level. Lucky Scent's new look is complimented by tons of new features, including staff picks based on "astrological clues," a frequently-updated trending report that showcases which products are selling the most, and even a personal consultation service via an online form that staff reads and can respond with personal scent selections.
Another fun addition is the "Barflies" section under the "Scent Bar" tab, which highlights the store's loyal customers and features profiles. Check the e-shop out now, tell all the fragrance fiends in your life, and just try not to kill a good hour exploring it.