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Ferragamo's Fancy Beverly Hills Renovation Is Made For VIP Shoppers

LA Times

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Salvatore Ferragamo has finally returned to its original Rodeo Drive home, and the new and improved look is all kinds of luxurious. After months of hanging in limbo on Wilshire while renovations took place, the 100-year-old Italian fashion house's changes led by architect William Sofield were certainly worth the wait, and they offer a distinct shopping experience that salutes its storied past and progressive future.

In addition to featuring a massive video screen showcasing all of Ferragamo's famous friends like Madonna and Marilyn Monroe, the Art Deco-inspired space specifically caterers to clients looking for more privacy. Los Angeles Times notes that "the two sections showcasing the men's and women's collections can be quickly converted into private dressing areas by swinging out immense floor-to-ceiling wall panels of silver metal and frosted glass."

As for in-store exclusives, next week will see the unveiling of a "black-and-gold envelope bag ($2,100) and a pair of black-and-gold suede calfskin shoes ($1,290)," both of which you can see here.

Salvatore Ferragamo is open Monday through Saturday from 10am to 6:30pm and Sunday from 12pm to 6pm.

Salvatore Ferragamo

357 North Rodeo Drive, Beverly Hills, CA 90210, USA